Improving Time to Profit: Customer Focused Strategies for Marketing and Sales Review

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Improving Time to Profit: Customer Focused Strategies for Marketing and Sales ReviewSuperbly organized and clearly written, this book should become a dog-eared handbook in the war chest of every marketer, product manager and salesperson. Although he downplays his research, Kobi James brings both an academic and an on-the-street perspective that both questions and motivates the attitude of companies to focus on customer needs when rolling out a product or solution. Anyone in the business of selling product or services should do themselves a favor and hunker down with this bookImproving Time to Profit: Customer Focused Strategies for Marketing and Sales Overview

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