What Were They Thinking?: Crisis Communication -- the Good, the Bad, and the Totally Clueless Review

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What Were They Thinking: Crisis Communication -- the Good, the Bad, and the Totally Clueless ReviewThis book is easy to read because it's divided into short sections on different corporations and people, each one reviewed as a case study in crisis communication.
I would have liked it if the opening comments wrapped to the end and we learned what the author did with his own crisis.
I would have liked more systematic formatting of points in the individual case studies. Each seemed to have been written without regard to how the others were presented.
I would have liked more progression of ideas. Instead, the lessons from each case study seem to be pretty much about the same.
But I liked this book. I liked reading about the crises in communication, many of which I was very familiar with, and some which were new to me. I liked the basic points being made. And I've passed this book on to my boss, because I think the message is worthwhile. Every business, agency, non-profit corporation, governmental entity, and public figure should have a crisis communication plan.What Were They Thinking: Crisis Communication -- the Good, the Bad, and the Totally Clueless Overview

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