Strategic Marketing Management (Practice of Management Series) Review

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Strategic Marketing Management (Practice of Management Series) ReviewStrategic Marketing Management is an essential guide to gaining fast insight into the critical factors of successful marketing. Each chapter deals with a seperate isolated issue which faces all marketers regardless of industry. Most of the chapter authors have abstracted key business elements and also provided real world examples to back their points. This book has wide breadth, but obviously trades off depth. It is excellent for non-business school majors who need to learn the critical marketing issues in a hurry. Main topics organized around the four P's of marketing: Product, Price, Place (Distribution) and Promotion. I recomend it to all our our new hires.Strategic Marketing Management (Practice of Management Series) Overview

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