The Power of Unfair Advantage: How to Create It, Build it, and Use It to Maximum Effect Review

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The Power of Unfair Advantage: How to Create It, Build it, and Use It to Maximum Effect ReviewYes, there is an element of CEO / Venture Capitalist / etc. in this book, and while that crowd may constitute a large SEGMENT of the audience, there is valuable information here for sole proprietors, small business owners, and others. PERFECT example: Page 122, "Flanking." Nesheim discusses the need to roll out your product or service in an "uncontested area," stating "If there is an entrenched leader of the market you are planning on dominating, you are too late and have nothing to flank into...The only thing left is to try a better, faster, cheaper product for the existing market. But that has virtually no chance of winning." Anyone who passes this book by on the premise that it is for CEOs and their ilk is making a big, big mistake if they want to succeed in their own business. There are additional chapters on business development, marketing, sales...all written by a guy who witnessed "Silicon Valley" from the ground up. If more small business owners read well-written business books like this one, fewer small businesses would have "going out of business" sales.The Power of Unfair Advantage: How to Create It, Build it, and Use It to Maximum Effect Overview

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