The Myth of the Ethical Consumer Hardback with DVD Review

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The Myth of the Ethical Consumer Hardback with DVD ReviewDo consumers really care where products come from and how they are made?
The Myth of the Ethical Consumer addresses an issue of increasing managerial
relevance and takes an innovative perspective regarding social aspects of
consumer behavior. Contrary to conventional wisdom and prior research, the authors show
that individuals "do not behave with general ethical intent but
with very specific choices related to the product at hand". The authors
authors demonstrate that "the ethical consumer is a myth" in the sense that it does not
account for the logic, manner and nature of consumer purchasing behavior. Furthermore, they "bring science to bear
on those parts of the myth that can be considered representative of a
truth about human behavior" and "guide corporate and public policy in an
informed way".
The book is extremely well-written and at the same time based on solid theoretical grounds
as well as a huge number of empirical findings. It is a clear must for everybody who is interested
in ethical issues of consumer behavior and CSR, including academics, students, and managers.The Myth of the Ethical Consumer Hardback with DVD Overview

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