The Harvard Business School Guide to Careers in Marketing 2001 (A Harvard Business School Career Guide) Review

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The Harvard Business School Guide to Careers in Marketing 2001 (A Harvard Business School Career Guide) ReviewI don't think this book is worth buying. Its 83 pages contain some general information about careers in marketing, a few stories from Harvard alumni and 21 company profiles (that's what I bought the book for - I didn't know there are only 21).
Beside the fact that they are only a few, the company profiles contain in general obvious and useless data which you would have no trouble finding on the corporations' web sites or in some magazines. Even worse, all the information was collected from internal sources. You can find some pretty detailed MBA job descriptions, but I doubt they are of much help - of course, the companies expect you to do about everything that has to be done in marketing.
The only useful part of the book are the last 4-6 pages which contain some marketing career resources (books, directories, associations, web sites).
If you are interested in this subject go for the vault.com and wetfeet.com guides.The Harvard Business School Guide to Careers in Marketing 2001 (A Harvard Business School Career Guide) Overview

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