Business and Competitive Analysis: Effective Application of New and Classic Methods Review

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Business and Competitive Analysis: Effective Application of New and Classic Methods ReviewThis book is the "sister" book of the authors prior effort Strategic and Competitive Analysis. This has 24 entirely new techniques covered, which added to the two dozen from the earlier one, give the reader more analysis tools than they could ever possibly use! I particularly like the coverage of some techniques like business model analysis that have not been covered in a "how to" fashion provided with examples like this book does. This book also has an excellent opening section which gives as good an overview of the context of analysis I have read. If you are a strategy or management consultant, or do competitive intelligence, this is a "must have" volume.Business and Competitive Analysis: Effective Application of New and Classic Methods Overview

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