World, Inc. Review

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World, Inc. ReviewDr. Bruce Piasecki presents proof in World Inc that companies, who plan on staying in business for the long-term by winning the goodwill of a customer base, must create more socially responsible products and services. In addition, they must subscribe to more socially responsible business practices. The day has arrived when the savvy, informed customer who has the bucks to spend, will decide how and where to spend them, in great part, on the image and practices of the manufacturer. The true image, not just the projected, will be measured before commiting to the product. Dr. Piasecki informs Big Business that they must become socially responsible to sustain a competitive advantage in today's markets. "Go Green or Go Bankrupt"! Substantiating his claims, he states that the day of the innovative leader and investor reaping benefits of his new, superior product is over, unless that leader or investor is in tune with issues that matter to our world and realizes his impact on these issues. The severity of climate changes, social problems, environmental issues all concern consumers. Dr. Piasecki's book, World Inc, tells us all it's time to sit up and smell the roses---not to just stop and catch that whif, but to do something about it---and in so doing, we'll all embrace a fresh, clean, fragrant aroma.World, Inc. Overview

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