Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management) Review

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Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management) ReviewMany of the authors' examples are a decade or so old. The theory and implications in the light of new findings have not been updated in over a decade. Tie into this a lack-lustre style and you have a book you can safely leave out of consideration -- except it seems in Knoxville, TN, where the authors teach (and the students buy?)Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management) Overview

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