Wait Marketing: Is it the Right Moment? Review

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Wait Marketing: Is it the Right Moment Review"I have the pleasure of being an MBA student at the Marketing Management course lead by Prof. Derval. I have just finished to read this book. I took me few days to get it through and I thought that Professor Derval has clearly got the point. She's focusing on the right shot, as a good photographer would do when taking a great picture. Wait marketing is explained easily and takes the reader through the understanding on how to effectively use the marketing budget at the right time at the right place. She has also expanded the Philip Kotler and Kevin Lane Keller concept of 5M to 6M with a more effective resolution and understanding. Most of all, she introduces the Persona, a very powerful tool to market position your target audience. I really loved this book, Cosimo Gualano"Wait Marketing: Is it the Right Moment Overview

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