The New Global Leaders: Richard Branson, Percy Barnevik, David Simon and the Remaking of International Business (J-B US non-Franchise Leadership) Review

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The New Global Leaders: Richard Branson, Percy Barnevik, David Simon and the Remaking of International Business (J-B US non-Franchise Leadership) ReviewA brillant leadership study from M.F.R. Kets de Vries and E. Florent-Treacy. The New Global Leaders is the success stories of three global leaders : " Richard Branson (founder and head of the Virgin Group), Percy Barnevik (mastermind behind the merger of ASEA and Brown Boveri to form ABB), and David Simon (former CEO of British Petroleum) all looked for ways to create a greater sense of purpose for their employees while putting in place the structure necessary for a global organization."
With case studies and interviews, this book has been built around the personal development of these world-class global leaders and the evolution of their companies.
As stated by Kets de Vries and Florent-Treacy," we first discuss the values that provide a foundation for excellence and a new psychological contract in vanguard companies such as Virgin, ABB, and BP and then show how these values can be translated into practice in any organization."
I highly recommend this brillant study.
A detailed and succesful study about ABB and Percy Barnevik see "ABB the Dancing Giant/K. Barham & C. Heimer".The New Global Leaders: Richard Branson, Percy Barnevik, David Simon and the Remaking of International Business (J-B US non-Franchise Leadership) Overview

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