The Consumer or Else: Consumer-Centric Business Paradigms Review

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The Consumer or Else: Consumer-Centric Business Paradigms Review"A COMPREHENSIVE and contemporary view of why a consumer-centric business paradigm is a must for businesses to have in order to survive and grow in the twenty-first century. . . . HIGHLY READABLE. . . . CHOCK FULL OF FACTS about demographics, globalization, technology, and internal business processes."
Reviewed By: Jagdish N. Sheth, PhD, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory UniversityThe Consumer or Else: Consumer-Centric Business Paradigms Overview

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