The Soul of the Corporation: How to manage the identity of your company Review

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The Soul of the Corporation: How to manage the identity of your company ReviewThere's a famous proverb that states, "The value of identity is that it often accompanies purpose and achievement." Not only is this statement true for individuals it's also true for organizations. The underlying premise of the book The Soul of the Corporation, is that a company's identity plays a significant role in what it can accomplish. According to the writers, this reality is unconsciously driven by the fact that your vested stakeholders (e.g. customers, employees, investors...etc.) care what your company is and how its identity impacts them. Soundview believes this is an interesting concept and recommends the book because it further explains how a firm's identity relates to - and yet differs from - corporate reputation, positioning or culture. Additionally, the authors expertly articulate the real-world identity challenges that can develop in the aftermath of spin-offs, alliances, acquisitions, mergers and brand launches while also offering ideas how to positively reinforce the organizational identity in the face of change.The Soul of the Corporation: How to manage the identity of your company Overview

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