Customer Advisory Boards: A Strategic Tool for Customer Relationship Building Review

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Customer Advisory Boards: A Strategic Tool for Customer Relationship Building ReviewDid this book have an editor? I doubt it. I don't think he even started with an outline or a list of objectives. This book is a stream of consciousness on customer relationship building. There is contradictory information sprinkled throughout about customer advisory boards but the title is a definite misnomer. The book is repetitive and information on the same topic changes depending on which page you are on in the book. Sometimes the author says you should not compensate board members other times Mr. Carter talks about giving them stock options, gifts, dinners etc. Recommended numbers of members of boards changes depending on where you are in the book. Lots of cases and examples that have nothing to do with customer advisory boards --so why are they included? If you are looking for information on Customer Advisory Boards, keep on looking.Customer Advisory Boards: A Strategic Tool for Customer Relationship Building Overview

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