The New Know: Innovation Powered by Analytics (Wiley and SAS Business Series) Review

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The New Know: Innovation Powered by Analytics (Wiley and SAS Business Series) ReviewAn uneven book, The New Know discussed the importance of analytics while
substantiating its argument using an ethnographic approach, filled with
anecdotes, personal observations, and subjective opinions. It included in its examples of corporations
that represents "a transformed world", GE, a company that lost half
of its value during the derivative debacle, which left this reader confused.
Another example, a doctor using Google to diagnose a patient's illness,
hardly provides a sophisticated analysis of medical treatment.
As an information technology professional, I totally agree with the premise
of this book on the importance of knowing and analyzing your customer, employee, and
business processes. I would suggest reading the books cited heavily in
the notes.The New Know: Innovation Powered by Analytics (Wiley and SAS Business Series) Overview

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