Dubai & Co.: Global Strategies for Doing Business in the Gulf States Review

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Dubai & Co.: Global Strategies for Doing Business in the Gulf States Review"Dubai & Co. is a must read for any person or company that is interested in capturing the opportunity in one of the world's fastest growing markets. Having grown up in the Middle East, I can attest that the author has done a spectacular job of highlighting nuances that are essential for doing business in the GCC. I read the book cover to cover in three sittings and surprisingly learned many new facts about my own region. Even if you were born in the GCC, haved lived there for 20 years, or speak Arabic you will be hardpressed not to read this text. Indeed, the book is beautifully balanced in such a way that it sharply dissects through the popular press hype about the GCC and includes some thoughtful points on how the GCC can occupy a larger role in the global economy. In Dubai & Co. A.A. Rehman has written a long-needed book about doing business in the GCC. Not satisfied with a spectacular summary of the history and culture of a much misinterpreted people, Rehman has illuminated the many ways in which understanding the GCC can enrich your business. Just as no corporate strategy should be considered global without attention to the GCC, no business professional may consider him or herself forward thinking without reading this book."Dubai & Co.: Global Strategies for Doing Business in the Gulf States Overview

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