CATS: The Nine Lives of Innovation Review

CATS: The Nine Lives of Innovation
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CATS: The Nine Lives of Innovation ReviewCATS by Stephen Lundin
The saying goes that curiosity killed it. But in his book, CATS, Stephen Lundin turns that old adage upside down by using cat-like characteristics as an analogy for the essence of innovation.
Lundin's slim, readable book describes the nine lives (essential ingredients) of innovation. These lives are embodied in CATS, people who seek consciously to become better at innovating. Lundin asserts that it doesn't make sense to try to figure out how innovative organizations work when it's actually the individuals within an enterprise that bring about creative change. To that end, his book focuses on the nine essential factors that foster innovation:
An Friendly Environment - Reduce the clutter, noise that distract from being creative.
Being Prepared - Stay up-to-date and curious about your field.
Remembering that Innovation isn't Normal - Make opportunities to startle your routine.
Physical Provocation - Fight against normal by being curious about objects in your environment
Social Provocation - Look for and associate with people who are different from you.
Intellectual Provocation - Use imagery and the ideas of others to inspire your creativity.
Say, "How Fascinating!" - Approach failure with curiosity expecting to discover an idea that was hidden from you before.
Fail Early and Fail Well - Learning rarely happens without failure so plan to make mistakes strategically.
Having Support - Innovation leaders (Lundin calls them "Cat Wranglers") play an important role in nurturing, developing, and supporting individuals to innovate.
In CATS, a chapter is devoted to each of the nine lives. Concepts are illustrated with straight forward examples, some of which span several of the nine lives so readers quickly appreciate the holistic nature of the innovative process. Lundin also takes some time to identify and demystify the challenges to innovation that tend to block our creativity.
Not content with theory, Lundin seems bent on provoking readers to boost their own innovative abilities. Chapters at the end of the book offer creativity tools, concepts, practice activities, and the opportunity to earn an innovation CAT Belt. And you can find more CAT culture on the web.
[...]CATS: The Nine Lives of Innovation Overview

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