The Zigzag Principle: The Goal Setting Strategy that will Revolutionize Your Business and Your Life Review

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The Zigzag Principle: The Goal Setting Strategy that will Revolutionize Your Business and Your Life ReviewThere is certainly no shortage of books teaching how to set and achieve goals. In The ZigZag Principle, Rich Christiansen, the author brings a unique perspective to the process. Most books on the subject teach the direct approach. Figure out where you want to go and charge full steam ahead toward your goal.
If you have been in the business world even for a short time period, you have probably met someone who was hard charging, running over anyone and anything that got in their way. While this approach produces short terms results, the long term effects are crash and burn. As Mr. Christiansen points out, that approach is not sustainable. In fact it is normally quite destructive. There is a better way - The Zigzag Principles.
The book starts with a little story about the author and his son on a skiing trip. This was his son's third trip and he was still in the beginner's stage. Somehow they made a wrong turn and ended up on a very steep, black diamond run. Instead of heading straight down hill to a certain wipe out, Rich told his son to zigzag safely down the hill.
The same principles apply in business and life. Instead of trying to go head on at or through all obstacles, learn to zigzag around them.
While the principles of the book work in both business and life, the book is written primarily for the entrepreneur. The first section of the book deals with foundational issues. You must know your values and where you want to go. Once the foundational issues are solid, it is time to move to the three zigzag principles.
The first principle is to get to cash first. Far too many businesses fail because they do not understand and follow this principle. Focus on making the business profitable.
The second "zag" principle is once you are profitable, then and only then add the additional resources you will need - this is people, equipment and capital. The third "zig" is to scale the business. Many businesses become stuck in the profitable mode and fail to scale because the owner refuses to let go and empower others in the business.
After the three zigzag principles, Rich gives some great advice on boundaries and guardrails - safety measures to make sure you are staying on course. Next he talks about the proper use of rewards. The final chapter deals with the "all or nothing" mindset that trips up so many business owners.
This book gives a refreshing approach to achieving your goals in business and life. It is very conversational and therefore easy to read. Rich uses lots of examples from his own journey as a charge ahead, win at all cost young manager to a more responsible and much more successful entrepreneur.
You will certainly learn and profit from this book. A very easy but profitable read.
The Zigzag Principle: The Goal Setting Strategy that will Revolutionize Your Business and Your Life Overview

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