Marketing Yourself to the Top Business Schools Review

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Marketing Yourself to the Top Business Schools ReviewThis book covers many of the same ideas that Richard Montauk's book does: how to position yourself to business schools, the importance of knowing the school, etc. However, the advice is outdated with much of the advice written in reference to the early 1990s when the authors attended HBS. Further, most of the advice is given in the form of critiquing the essays of others, which is a somewhat tedious way to get the message.
I think that the Montauk book does a better job of addressing the positioning/marketing issues, and Montauk has is a more robust treatment of the rest of the application process. Save your money and skip this book.Marketing Yourself to the Top Business Schools Overview

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