Strategic Marketing Management: The McGraw-Hill Executive MBA Series Review

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Strategic Marketing Management: The McGraw-Hill Executive MBA Series ReviewIf you like the "theory of marketing," this book is OK, I guess. The case examples were the stronger parts of the book. The problem is that many of the case examples are dated (e.g., Crest toothpaste gaining the ADA seal of approval).
I regret to say I was always a little nauseated in my MBA program with the marketing professors, because they said simple things with such complicated dexterity that I never really understood them--or cared. I had the same feeling here with this book. Why so complicated, and why so little empirical validation of the theories? Maybe the professors don't care that much either.Strategic Marketing Management: The McGraw-Hill Executive MBA Series Overview

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